Showcasing innovations in the hybrid meeting experiences

Early results for the campaign​

62

Qualified opportunities with millions in pipeline

300,000+

Impressions

6x

Through-partner campaigns

Situation

Meeting rooms have long served as spaces for collaboration at the workplace. As organizations embraced hybrid work post COVID-19, a leading meeting technology provider wanted to showcase the new features in their solution that would put all employees on an equal footing, whether they were joining meetings from a conference room, home office, or on the go.

Solution

We took the time to understand the client’s hybrid work philosophy and how it translated into their products. To reduce information overload, we created a series of infographics with the below themes:

Driving upsells from existing customers

Once we built the infographics, we followed an integrated approach across e-mail, social media and channel partners to drive demand for the solution from existing customers.​

Though we continue to scale the engagement, early results of this always-on, integrated approach have been promising. ​

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