As the customers are increasing their investments in the cloud, their IT environment is becoming more complex. This is further increasing cybersecurity challenges for these customers. The cloud vendor saw this as an opportunity to add security in their existing cloud migration engagements to provide an end-to-end solution to customers. They had found early success in this motion with a few channel partners and now wanted to onboard additional partners and scale this motion further.
HSV Digital kicked off the program with a new articulation of the proposition to inspire partners. Through this step, we helped the partners understand the opportunity and how they can build a profitable security practice.
Once the partners were onboarded, we provided them with a sharply developed sales and marketing kits to accelerate their GTM efforts.
To further accelerate GTM, we worked with top 15 partners and evangelized their capabilities to the vendor’s distributed sales team. This helped the sellers understand the capabilities and opportunity areas of each of the high potential partners.
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