As per a Grant Thornton research, industry will spend $100Tn in digital transformation over the next decade. A cloud Data & AI leader wanted to tap on to this opportunity. They were already developing industry specific capabilities in their products themselves and now wanted to scale GTM activities by co-promoting their partners’ industry capabilities.
HSV Digital worked with the partners to define the joint value proposition, and develop foundational assets to launch sales, marketing and co-selling efforts.
Once we built the GTM foundation, we worked with the partners to deliver an industry-focused ABM campaign with a focus on both technical and business audience.
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