Scaling industry-targeted marketing through partners
Global System Integrators
As per a Grant Thornton research, industry will spend $100Tn in digital transformation over the next decade. A cloud Data & AI leader wanted to tap on to this opportunity. They were already developing industry specific capabilities in their products themselves and now wanted to scale GTM activities by co-promoting their partners’ industry capabilities.
Align partner solutions with their own industry priorities
Empower joint GTM with partners
Accelerate through-partner pipeline development
Building the GTM foundation
HSV Digital worked with the partners to define the joint value proposition, and develop foundational assets to launch sales, marketing and co-selling efforts.
Engagement with each
Scaling GTM through joint ABM
Once we built the GTM foundation, we worked with the partners to deliver an industry-focused ABM campaign with a focus on both technical and business audience.
with each partner
This combination of industry-focused messaging, laser targeting to both business and technical audience, integrated reach-outs, and rigorous execution enabled the client to overachieve its goals, and more importantly, create a playbook for success with partners.
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