HSV Digital communicated the Microsoft AI story through the juxtaposition of the Microsoft thought leadership and stories of transformation that Microsoft was landing across industries. Each section was divided into sub-sections – one, which shared Microsoft’s vision for AI in that industry or society and second, actual examples of transformation.
This was then delivered as a coffee table booklet to Fortune 500 CxOs through the Account teams with a personalized business card and call to action of “Scheduling an AI envisioning session”.
Parallelly, we also created a 6-month email drip series, consisting of 26 e-mails, to be delivered weekly by channel partners to their existing accounts.
Each e-mail covered either Microsoft’s innovations in AI, their key stories of transformation, or their contributions to the society and had the call to action of “Scheduling an AI envisioning session”.