IBM and Microsoft joint e-book for Data Governance

IBM Consulting is the professional services arm of IBM that helps businesses operationalize positive change through technology quickly. They wanted to create a joint e-book to promote IBM’s data governance services by leveraging Microsoft Purview.

Our process

Primary research

1-hour interview with Microsoft to understand the market context and product value proposition

1-hour interview with IBM to understand their key differentiators

Secondary research

Competition overview through Gartner Magic Quadrant report

L200 solution demo videos to understand key features

Content and design

Combination of Microsoft Purview story and IBM’s value proposition and key accelerators

IBM-branded design

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