The team wanted to create a monthly newsletter series to be sent out to existing customers and prospects through the account teams to drive up-selling and cross-selling opportunities.
Our process
Primary research
1-hour interview with Microsoft to understand the market context and product value proposition
1-hour interview with IBM to understand their key differentiators
Secondary research
Competition overview through Gartner Magic Quadrant report
L200 solution demo videos to understand key features
Content and design
Combination of Microsoft Purview story and IBM’s value proposition and key accelerators
IBM-branded design
Other Content Case Studies
Recruiting partners to attach security to their existing cloud migration engagements
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