How can you use social media to generate leads

Published on
Nov 2, 2023

When most marketers think of social media, they only think of using this platform to build their brand.

According to a study by LinkedIn Pulse, B2B buyers are 60% more likely to buy from a brand with which they feel a strong brand connection.

Hence, marketers have been using this platform to build their brands. However, these marketers are missing a trick. When done right, you can use social media to generate leads for your business. Additionally, these leads are of improved quality and cost much less.

According to a survey by eMarketer, 77% of respondents reported improved quality of leads from social media.

Here are 4 ways in which you can generate leads from social media:

Polls and surveys

Everyone has an opinion, and most of your prospects would be happy to share it if you build relationships with them over social media. This not only generates interest in your product/solution but also gives you valuable insight into their preferences. This provides you with a valuable source of information for planning your campaigns.

In the above example, a company got valuable insights into the stages of hadoop deployments, which helped it plan its campaigns.

Promote gated content

Social media provides you with a platform of approximately 2.3 billion people where you can promote your gated content, such as webinars, eBooks, guides, whitepapers, etc., and capture the interest of your prospects.

Social media moves faster than the speed of light.

Your post should be engaging enough to generate the attention of your prospects. Hence, it would be best if you used relevant visuals and headlines to tell the story of your content before your prospects actually experience it.

Host a tweet chat or live stream

As social media platforms have evolved, they have developed new solutions and channels for businesses to build engagement with their audiences. Some of these are live streaming on Facebook and hosting a tweet chat on Twitter.

These channels allow you to answer questions, gather feedback and generate awareness about your brand and products. This helps you not only build relationships with your prospects but also capture their interest through live engagement.

Paid social ads

Considering the information social media platforms have about us, they take advertising to a new level. They allow you to run highly targeted campaigns focusing on a specific set of prospects.

And since these ads feature in the feeds, they do not hinder your prospect’s experience with your ads.

This enables you to generate maximum ROI from your marketing investment.  


Social media, with its user base and ever-evolving scope and channels, provides you an opportunity to generate the interest of your audience in a fun and engaging way.

This not only enables you to capture high-quality leads but also leads to a reduction in the cost of the overall campaign.  

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