We have moved from a world of information scarcity to that of information abundance.
According to Google chairman Eric Schmidt, “Every 2 days, we create as much information as we created from the dawn of human civilization till 2003.”
As a result, it is becoming tougher to compete for your prospects’ time and engagement with your content and move them down the funnel.
According to a survey by Inside Sales, nearly 50% of B2B marketers say their biggest challenge is generating more leads. The second biggest challenge is converting these leads into customers
This is where webinars can help you, i.e., convert your prospects into leads and further convert them into final customers. Here are 4 reasons why webinars are so effective and should be included in your marketing plans:
Webinars are, by far, the most immersive and interactive content marketing option available over the digital format. In fact, no other tactic offers your prospects an experience of interacting and engaging with your content so thoroughly for 30-60 minutes.
Webinars enable you to provide an event-like experience over the web
The latest webinar technologies enable your users to submit live questions to you and participate in conversation with peers, making the whole experience impactful and highly memorable.
A webinar's rich and interactive experience gives you a wealth of information about your prospects. This allows you to have in-depth and real-time behavior scoring based on how actively your prospects engage with your content.
This helps you effectively follow up with your prospects and adapt campaign messaging based on their level of interest.
As discussed earlier, webinars are events conducted over the web. This powers your marketing ROI in 2 ways: First, they cost much less, both for the producer and the attendee, than hosting a live event. Second, the geographic barriers are lifted, enabling you to cater to a larger audience.
There is a third benefit, i.e., webinars are not time bound which means you can record the webinar and use it for further consumption by your prospects.
Webinars allow you to offer your content conveniently. Your prospects don’t have to be manually present at a location and can consume your content on the go.
Additionally, webinar recordings enable your prospects to re-watch the part they might have missed or need another look at.
Over the years, webinars have become a great tool for marketers to provide an engaging and interactive experience over the web.
It can genuinely enable you to move your prospects down the funnel, thereby building a continuous stream of converting customers.