In this blog post, delve into how Amazon, a trillion-dollar company, leverages artificial intelligence (AI) to dominate the eCommerce market. Explore key statistics showcasing Amazon's dominance, and uncover the top 5 AI use cases employed by the retail giant, including personalized product recommendations.

In this article, explore the complexities and challenges of current data collection practices, and delve into the concept of zero-party data as a solution to enhance transparency and rebuild trust. Discover how holistic identity management, exemplified by the Affinidi Trust Network, empowers users while ensuring compliance and data security.