While multiple avenues are available to attract prospects to your campaigns, it is the landing page that ensures conversion.
Considering we are exposed to 5000 marketing messages daily on average, most of your prospects only take seconds to arrive at a discussion.
You have 0-8 seconds to persuade your audience with your landing page and design
Well-optimized landing pages allow you to capture the interest of your prospects and convert them into leads. Since your landing page serves such a critical function, it is crucial that you follow certain best practices in planning and designing them:
The landing page serves just one purpose, i.e., to capture the interest of your prospects. You need to remove navigation bars, footers, or outside links that can potentially distract your prospects.
You need to ensure that your prospects have only one goal on the website, i.e., filling out the form and giving you their details.
As discussed earlier, your prospects have 0-8 seconds to spend on your landing page and are convinced about the offer's benefits. Hence, your content should be easily scannable.
To build credibility, you must keep your content simple and direct with a bold headline, bullet points explaining the benefits, and an author bio.
Images and visuals have the power to ensure that your prospects develop a sense of affiliation with your products and solutions.
A picture says a thousand words.
Hence, you should use an image to grab your prospect’s attention and make your message stick with them longer.
You should ensure that your offer has the legs to reach as many people as possible to ensure maximum return on your efforts. For this purpose, you need to include social sharing buttons on your landing page to encourage your prospects to share it with their peers.
With the spread of the Internet, it has become easy for everyone to share their views openly. Due to this, concerns about the authenticity of information have started surfing up. Also, malpractices like spam have become quite prevalent of late.
This might discourage your prospects from sharing their personal information with you.
Hence, you need to add trust signals to your landing page to address your prospects' concerns. These trust signals might be the speaker’s profile, partner logos, testimonials, or certifications.
The landing page is essential to converting your prospects to leads. Your prospects should easily be able to scan the page's contents and be convinced about its benefits.
This would build credibility with your prospects, thereby ensuring maximum conversions.