Tap into 400+ Years of Partnership Success Expertise to Dominate the Evolving Channel Ecosystem.
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Maximizing the Impact of Channel is a must-read for two distinct personas – CXOs of service businesses and Partner/Product Marketers shaping the channel landscape. Dive into exclusive interviews with 14 channel ecosystem experts, including Channel Chiefs, Channel Strategists, Product Marketers, and Partner Marketers, as they share invaluable insights to drive strategic growth.
Strategic insights designed to guide CXOs inservice businesses towards impactful decisions related to Channel ecosystem.
Partner and Product Marketers receive practical advice and proven tactics from experts who have been in their shoes.
Understand the channel ecosystem from both the leadership, strategic and marketing angles, creating a comprehensive understanding for success.
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20+ years’ experience
20+ years' experience
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25+ years' experience
Supercharge your Channel Strategies with our power-packed '#1 Channel Hacks' Video Series. Uncover expert insights and actionable tips straight from our book and take your partnerships to the next level.
Jay Clark, Channel Marketing Director at Nice, unveils a Secret Sauce for Marketing in the Channel Ecosystem.
Phillipa Clifford Davies, Senior Director at Oracle, shares insights on crafting a winning GTM Program amidst a competitive channel landscape.
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Faraz Siraj, VP of America’s Partners at Lacework, delves into the core theme of the Channel Ecosystem- What makes Partnerships Truly Successful in 2024?
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Juhi Saha, CEO of Partner 1, shares crucial insight into Fostering Successful Partnerships.
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Learn to adapt, meet customer expectations, and stay agile even as the Channel Ecosystem constantly evolves.
Gain the essential strategies to build long-lasting, mutually beneficial partnerships.
Don’t get lost in the noise! Craft a winning differentiation strategy to attract ideal partners, making you the go-to choice in the crowded marketplace.
Having a multi-faceted approach will help you amplify your partnerships. Unlock strategies to leverage hyper-scalers to your advantage.
You simply need to harness the power of strategic vision and cultural alignment to unleash channel success.
Keep the ground running by discovering secrets to choosing the ideal vendors aligned with your strategic vision and goals.
Strategic Discussions for
CXO Success in the Channel Ecosystem
Gain unparalleled insights into strategic considerations for CXOs leading service businesses. Learn from top executives who have navigated the complex channel landscape, providing a blueprint for success in an ever-evolving market.
Business Strategies for Service Businesses Growth in the Channel Ecosystem
Tailored strategies for service businesses take center stage. Discover how organizational and business strategies can be fine-tuned to foster growth and establish a strong presence within the channel ecosystem.
Successful Partnering and Marketing Tactics for Channel Marketers
Partner and Product Marketers, this section is your playbook for success. Uncover the marketing and partnering tactics that have proven effective in building and sustaining thriving channel relationships.
A seasoned expert in channel marketing and partner ecosystems, Vandan has a wealth of experience driving success for companies, from startups to industry titans like Microsoft, Redington, and Eka Software.
With a profound understanding of partner ecosystems, his expertise lies in delivering innovative solutions that maximize the impact of channel strategies, propelling businesses towards unparalleled growth and success.
An accomplished sales leader, Mani has been instrumental in driving strategic initiatives and fostering growth for global corporations, including Amazon.
His proven ability to lead cross-functional teams to remarkable success, coupled with his deep understanding of the complexities of client projects across co-sell and the channel ecosystem, have led to the genesis of this insightful book.
"Evolving customer expectations and requirements: Customers are now much more open to outsourcing than earlier."
"Trends in Channel Ecosystem: Customers are steering the course towards simplicity and seamless integration of solutions, they are becoming indifferent to the traditional concerns of outsourcing, and Trust’ is emerging as the key ingredient for making a sale!"
Alliances and Ecosystem Leader
"Staying ahead of industry trends will help you help them reduce their cost, reduce risk, and expand their business. Gone are the days of 'I'm just going to sell you a product, and I'm going to walk away."
"This aspect of leaning into advisory based services and being part of your customers journey is fundamentally the biggest trend which helps partner navigate through this transformative journey."
Cybersecurity Sales and Leadership Expert
"Drawing from my experience overseeing the channel, I have observed that the real catalyst for partner behaviors lies in the resources and support we provide rather than the allure of incentives."
"When designating partners as managed, our investment in enhancing their skills and providing access to our sales team has proven to be a more significant motivator."
Sales and Partner Ecosystem Expert
"Winning Vendor’s Seller’s Trust and Confidence - To ensure the long-term success of the partnership, it's crucial to win the trust and confidence of the vendor's sales team. "
"One great strategy is to use ‘Not so Sure Accounts’ - Identify accounts where your sales team may have reservations about conversion. If you know of vendor’s sellers who have successfully worked with those accounts in the past, consider assigning these accounts to the experienced sellers."
Cloud & Security Solutions Expert
"The 2nd critical factor in Partnering with Hyperscalers is the commitment of resources. It is not a short-term endeavour; successful collaborations require a commitment of at least two years. "
"Companies that thrive in these partnerships allocate dedicated resources in technical, marketing, and sales domains. Moreover, they make the partnership a priority across the entire organization."
Global Business Development and Partnerships Leader
Explore strategic imperatives and tactical insights to navigate partnership complexities and achieve tangible business outcomes.